HANSEN

Modernize an exclusive coffee shop brand and launch a new artisanal coffee product.

ABOUT

Hansen is a coffee shop that has started producing its own coffee, needing a rebranding to reflect this new direction and modernize its image. With a focus on quality and design, Hansen positions itself as an exclusive and trendy brand, offering a unique and attractive experience for its customers.

At 814lab, we developed the packaging design for Hansen's new coffee and created key pieces to communicate this new modernity within the coffee shop. The result was a brand that maintains its exclusive personality while adapting to contemporary trends, highlighting the high quality of its products and services.